How Video Rental Patterns Change as Consumers Move Online
نویسندگان
چکیده
منابع مشابه
How Video Rental Patterns Change as Consumers Move Online
How will consumption patterns change when consumers move from brick-and-mortar to Internet markets? If consumers purchase more niche products online than at brick-andmortar stores, does this have something to do with the channel or is this solely due to selection effects: the types of consumers who decide to use the Internet channel or the types of products that consumers select to purchase onl...
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In this note we describe some interesting parallels between circulating libraries in England circa 1750-1850 and video rental stores in the U.S. circa 1980-1990. Both institutions evolved in a similar manner, which suggests that common economic and social forces were at work. What happened in these two instances may happen yet again, and we think that the histories of these two industries may b...
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A large body of theoretical work has explored the channels through which vertical contracts can induce efficiency improvements. However, it is also important to study vertical contracts empirically in order to gain insight into the relative size of different types of efficiency gains. In this paper, I empirically analyse a contractual innovation in the vertically separated video rental industry...
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Word-of-Mouth (WOM) has been recognized as one of the most influential resources of information transmission especially for the experience goods. It has been shown that a higher volume of WOM has a positive effect on increasing the demand for a certain product. In addition to the WOM-sales interdependence, there is also dependence between sales and inventory. It is a well-studied concept that s...
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ژورنال
عنوان ژورنال: Management Science
سال: 2013
ISSN: 0025-1909,1526-5501
DOI: 10.1287/mnsc.2013.1731